Contents

1. Introduction

2. Module 1 The essence and foundations of a market economy

   1. Theme 1. Economy and its role in society. The market mechanism and its main elements

   2. Theme 2. The essence and role of entrepreneurship in the economy. Factors and types of entrepreneurship

   3. Theme 3. Legal support of entrepreneurship. Organizational and legal forms of entrepreneurship

3. Module 2 Business fundamentals

   1. Theme 4. The psychology of business thinking: the formation of business culture and the role of the team

   2. Theme 5. Choosing a startup business idea. Startup business model

   3. Theme 6. Marketing is startup activities (marketing in business)

4. Module 3 Organization and support of entrepreneurship

   1. Theme 7. Recourse support of entrepreneurial activity in the industry

   2. Theme 8. Financing of entrepreneurial activity

   3. Theme 9. Staffing in business. HR management

5. Module 4 Business assessment and support

   1. Theme 10. Analysis and assessment of the effectiveness of entrepreneurial activity in the industry

   2. Theme 11. State support of entrepreneurship and its infrastructure

   3. Theme 12. Analysis and assessment of business risks. Termination of business

6. Module 5 Business planning in entrepreneurship

   1. Theme 13. Essence, goals and objectives of business planning

7. Information about the author